Alt.dk - A leading Danish lifestyle magazine

From 100+ to #7 on the Danish website index

Challenge

To provide a more complete experience to its readers, Egmont digital wanted to consolidate its various lifestyle websites into one, namely Alt.dk. Setapp’s goals for the projects were:

  • Migrating a huge amount of content from different CMSs to a single backend 
  • Developing a multi-site solution to manage content on different sites by using a single admin panel
  • Assisting Egmont in improving the site UX and speed/performance

Boosting Alt.dk’s ranking from outside of 100 to number 7 on Danish website index

Product

Our team managed to migrate Egmont’s vast content resources (Over 100k articles) into a single CMS: Episerver. 

The new and modern site turned out not only to be the editors’ dream but it also pleased over two million users visiting the site each month. Here’s what we accomplished after three years of cooperation: 

  • Three Danish lifestyle magazines were merged into one online magazine Alt.dk
  • Developing Vores børn (Danish: Our Children) on WordPress and then migrating it to Alt.dk in Episerver
  • Maintaining the URL structure to ensure SEO performance was not affected

With over 2 million users visit each month Alt.dk was one of the biggest Episerver implementations in the world

Episerver, AWS, .NET, Backend, Frontend

Scope of the project

6-8

Team members

36

Months

Features

Custom Tag System

We developed a customised tag system for the customer to easily keep track of more than 100k articles.

Fluid SEO Transition

The migration process included automated redirection schemes, so that the migration did not affect the SEO in a negative way.

Performance Boost

We improved page loading and rendering times, significantly decreasing server upkeep costs.


Efficient Episerver architecture

We have rebuilt the Episerver architecture to handle thousands of articles more efficiently.


Testimonial

I have a team of great minds. They are some of the best problem solvers I’ve ever worked with. They always go the extra mile to find the best solution, while keeping the quality of the code. I would recommend Setapp to anyone.


Mads Donkin

Product Owner @Egmont

Agnieszka Linnik

Business Development Coordinator

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Setapp Sp. z o.o.

60-792 Poznań, Poland

Adress & contact

Setapp

Wojskowa 4

+48 506 798 998

VAT ID: PL7781465185

Company data

REGON: 301183743

KRS: 0000334616